Paralimpiadi 2024 Programmatic Advertising. Discovery (wbd) are opening up their olympic and paralympic games advertising inventory on platforms. The paralympic games programme includes 22 sports and 23 disciplines with 549 events taking place across 269 sessions from 28 august to 8 september.
As the world tunes in to the 2024 paris olympics, the advertising arena is witnessing a revolution of its own. In a groundbreaking move, nbcu and warner bros.